In just a few weeks, it’s time for a new edition of Fruit Attraction in Madrid, the ultimate meeting place for fruit and vegetable professionals from around the world. This year, the trade fair will be held from September 30th to October 2nd, 2025.

Bud Holland will be present again with a beautiful stand, showcasing our fresh and diverse exotic fruits and vegetables. We hope to see you there, so feel free to visit our stand and be inspired by our colorful assortment!

We’ll also be showcasing our brand, Saborichi, which stands for taste, quality, and provenance. With Saborichi, we not only offer a colorful assortment of exotic fruits and vegetables, but we also share the stories of the growers and the rich cultures behind these products. Saborichi is more than just a brand; it’s a commitment! Come visit us and discover the unique flavors and stories.

Visitors to our stand won’t just be inspired by our colorful selection, but can also sample it for themselves! We serve exotic treats that blend flavors, cultures, and stories: a mini trip around the world on a plate.