— NEWS

Visit us in Hall 6, stand 6E11!

From October 8 to 10, the 16th edition of Fruit Attraction will take place at IFEMA Madrid. This event is known for its innovation, quality, and diversity. Growers, traders, and retailers from around the world come together to prepare for their upcoming seasons and campaigns.

This year Bud Holland will also be present with a colorful stand. We’ll be showcasing our colourful range of fruits and vegetables, but this year we also have some exciting news to share!

We’re thrilled to announce the upcoming reveal of our new brand! Only our visitors at the fair will get the first look, so be sure to be there!

A sneak preview: We believe that every flavor has a story. Our upcoming launch is more than a brand reveal — it’s a celebration of the people, places, and traditions that bring exceptional quality to your table.

We look forward to meeting and inspiring you. You can find us in Hall 6, Stand 6E11. Will we see you in Madrid?