Until that point, the country had had no confidence in the wonderful products Indonesian nature has to offer. Indonesian fruit was as yet unknown beyond its shores. The general attitude was: “Who will actually want to eat this fruit? Is the quality good enough?” Swasti, Margareta and Robert started to change these attitudes. They discovered that the quality of the fruit was actually very high, and on top of that, pesticides are rarely used in Indonesia, so the fruit grown there is pure and natural.
Thus the JavaFresh brand was born. A strong brand with products such as mangosteen, snake fruit and kaffir limes, all available year round thanks to the geographical spread of the islands in the Indonesian archipelago and their tropical climate. When the harvest is over in Sumatra, harvesting moves on to the next island. And then on to the next, and so on, so produce can be picked somewhere in Indonesia almost all the time, while the other islands start preparing for the next crop. There are now more than 100 people working in the management team and the five packhouses spread over Sumatra, Java and Bali.